I think Sarina pinpointed where a large amount of criticism was coming from and formed a partnership to quash the dissidence before it spread. It is a wise move, and I think AEG represents a brand that is healthy for the Bhangra community: An entertaining routine with a very classical foundation. I think she felt that this would filter back to the community, and the competitive dance circuit at large.
You have to think that someone here, if they so chose, could have created something to rival Sarina Jain on the basis it would be "traditional" and more "culturally" true. Non-desis and Desis alike dig the concept that they are obtaining some culture, as well as that they have a cultural awareness that exceeds that of their friends. Although it would stress less on the workout notion, its noire to learn a classical/traditional form of the dance. This counteracts people doing some start up of their own and shows her attempt to corner the indian dance/fitness market.
This still doesn't change the fact that I think that Sarina Jain doesn't promote Bhangra, but a derivative(therein lies the Masala Bhangra tag). It remains to be seen if she actually implements what she has learnt from AEG into what she does. Right now, with nothing more coming out, this is just pandering to me. Sure its great that she reached out, but I think shes trying to prove that she knows more about the dance with this interview, and thats not why we all threw a hissy-fit over her in the first place.
This move was actually way more beneficial to AEG in the sense that if they continue being more than a team(and Im speculating that they are due to this video), this ties in a more broad name to the brand. Its cool, but teaching a class at a respectable dancing institution is the biggest thing to take away from the original post.
